The premier bicycle brand in the world officially opened its doors in the Philippines with the new Specialized Concept Store. Located at La Fuerza Plaza 1 along Pasong Tamo Avenue, it is the first of its kind in the country and was built to provide the full scope of products and services for Specialized customers.
The Specialized Concept Store features a comprehensive lineup of Road, Triathlon, Cyclocross, Mountain Bike, and Hybrid bicycles as well as all of the latest accessories and components.
- How can you not fall in love with bikes when you’ve got set ups like this? –
- At the Specialized store opening with my Unilab Active Health teammates Drew Arellano and Javy Olives and Team Fitness First’s Ton Gaitmaitan –
The new store also features a dedicated Service Area, and an exclusive studio for its Body Geometry Fit Integration Technology (FIT). Lead by Dr. Andy Pruitt, the Director of the Boulder Center for Sports Medicine, Body Geometry FIT is the state-of-the-art and scientifically proven method of fitting the bicycle to the rider based on his personal strengths and limiters such as Range of Motion, possible Leg Length Discrepancies (LLD), and riding style, among others.
Body Geometry FIT has been used with great success to help professional athletes like Alberto Contador, Sylvain Chavanel, the Specialized-Lululemon women’s cycling team, and countless amateur athletes and recreational riders who have wanted to enjoy their bikes to the utmost. I’m going for my Body Geometry FIT this coming Thursday and you’ll read more about it here!
“We hope that with the opening of this store, all our customers will better appreciate what it means to ride the premier bike brand in the world.”, says ATHLEEMA president Joey Ramirez.
Customers who wish to avail of the Body Geometry FIT method can call 0919-8603241 for a reservation.
SPECIALIZED CONCEPT STORE
Units 14 and 15 La Fuerza Plaza 1
2241 Don Chino Roces Avenue, Makati