Reebok’s Triple Launch: New FitHub, Brand Mark, and ZSeries Shoes!

Before my obsession with running shoes even started in my 30’s, I was completely enthralled with my first ever pair of lifestyle shoes given to me by an Aunt from the US. It was a pair of high-cut, pastel-colored Reeboks. (Think Punky Brewster if you’re from my generation.) Needless to say, Reebok and I go way, way back. LOL.

A couple of weeks ago, I was invited to the launch of Reebok’s first ever FitHub. It was a well-attended event and sort of a mini reunion among us running bloggers as I saw friends from running that I hadn’t seen for a long time.

It was also nice to know about all the new surprises Reebok has in store for everyone namely: the launch of its new brand mark and its ZSeries collection! Read on!

LAUNCH OF REEBOK FITHUB

Reebok launched the country’s first ever Reebok FitHub Shop-in-Shop at the Royal Sporting House Store, 2nd Level Glorietta 4 Ayala Center Makati. Designed to inspire people to move, to train, to get fit and have fun doing it, the Reebok FitHub offers a new way of thinking about fitness and is THE destination for those dedicated to living a fit lifestyle.

The retail store is inspired by elements found in fitness studios and CrossFit boxes around the country. Like a gym, the environment is raw, creative and innovative with customers being immersed in fitness as soon as they enter the store.

The store will carry pinnacle product from Reebok’s latest collections specifically made for fitness and exclusive to the FitHub. This premium footwear and apparel collection features Reebok’s top-of-the-line technology and materials, allowing for optimal performance and comfort.

REEBOK’S NEW BRAND MARK

As a graphic designer, I was excited to learn about the new brand mark of Reebok: The Reebok Delta symbol. Oh, they call it a “brand mark” instead of a logo because they say it’s not a logo, it’s a symbol, a new way of life. The branding change also coincides with Reebok’s singular focus on fitness.

The new Reebok Delta symbol represents the positive and transformative change that fitness can have on a person’s life. Through the millennia the delta has been a symbol of change and transformation. The Reebok Delta has three distinct parts each representing the changes – physical, mental and social – that occur when people push themselves beyond their perceived limits and embrace an active and challenging life.

And here’s the old Reebok logo on the left with the new Reebok brand mark on the right!

REEBOK ZSERIES COLLECTION

Reebok also unveiled its latest running footwear collection, the Reebok ZSERIES COLLECTION. This unique, natural motion product is inspired by the design of high-performance ZRated tires found on exotic high-end sports cars. Reebok ZSERIES COLLECTION is designed for high speed performance.

According to Reebok, the ZQUICK has the following features:
– It has a unique foam compound and radically sliced geometry similar to that of a high performance tire for ultimate ground contact and a light weight, cushioned and more responsive ride. The underfoot grooves allow the midsole to flex and expand as the foot does, naturally increasing the edges in contact with the ground to allow rapid acceleration and easy control at high speed.
– For additional stability when accelerating in and out of turns, the ZQUICK features a strategically placed NanoWeb upper that keeps the foot supported and centered providing enhanced control and stability so that the runner can move laterally with speed and quickness.
– It has a smooth, nearly seam-free upper for an irritation-free fit

I went home with a Rebook ZRun for testing. I have yet to run in them, but initial impression is that it’s light, well-cushioned, very close to the ground, and it’s more for short, fast runs. Wait for a shoe review from me pretty soon!

The Reebok ZQUICK is available for men and women at the following REEBOK STORES: MEGAMALL, GATEWAY, GALLERIA, EASTWOOD, TRINOMA, FESTIVAL MALL AND ROYAL SPORTING HOUSE.

For more information, visit:www.Reebok.com

* Some photos courtesy of Blas Ople, Titanium Runner