Posts Tagged with: "energy boost"

Berlin Marathon, held just last Sept. 28, will always have a special place in my heart. I ran it back in 2012 and even if I had to relieve myself in bushes (gasp!) during the race and tripped and flew unto the ground in front of a pretty good-looking runner (gasp again!), it was still a pretty memorable race for me.

Berlin is the world’s fastest marathon with marathon world records usually set in this race because of its flat and fast course.

Just a couple of weeks ago, Dennis Kimetto set the newest world record with a time of 2:02:57. Kimetto shattered the previous world record by an astounding 26 seconds wearing the super lightweight adizero Adios BOOST at the 2014 Berlin Marathon. (Hey, I can run that fast too…for my half marathon! Tsk tsk)

Obviously, our friends at adidas are pretty proud of Kimetto’s achievement. Adrian Leek General Manager of adidas Running said “Dennis’ world record breaking performance while wearing adidas BOOST demonstrates the result of elite athletes using industry leading innovation to achieve unprecedented feats. We continue to push boundaries by working closely with our athletes to develop the best products running has to offer.”

Interestingly, adidas BOOST was also on the feet of second place men’s finisher Emmanuel Muthai who joined Kimetto in breaking the previous world record. The top two female finishers Tirfi Tsegaye and Fayse Tadese were also wearing Adios BOOST as they triumphantly crossed the finish line in Berlin to provide adidas with a dominating presence at the podium.

So, do you think if I wear my BOOST at Chicago Marathon this coming Sunday I have a chance at coming in first? Okay, okay, don’t answer that.

Click <LINK> for my previous post on adidas boost.

adidas has introduced the newest model of the iconic Energy Boost with an improved fit, look, and feel to help runners embrace the road with confidence and style.

Energy Boost provides unrivalled responsiveness with heel to toe BOOST foam that stores and returns energy to ensure the more energy you give, the more you get. BOOST foam is made of thousands of durable Energy capsules that maintain their soft cushioning season after season so every run with BOOST feels like the first. (more…)

Remember the limited black adidas Energy BOOST I wrote about last year? adidas has gone a long way since then with Energy Boost. Just last month, they unveiled new Energy BOOST colorways.

Just to tell you about how Energy BOOST started, adidas and partner BASF, the world’s leading chemical company, developed BOOST foam cushioning that returns more energy than any other foam cushioning in the running industry. 

BOOST technology basically combined the qualities of performance cushioning and responsiveness so runners don’t have to choose between the two; they get both.

Other features of Energy BOOST:

• BOOST was developed to remain consistently cushioned and incredibly responsive through sub-zero cold to punishing heat, which we can expect this summer LOL.
• The upper of Energy BOOST features adidas Techfit, highly durable elastic polyurethane that provides optimal comfort and support to the entire foot while in motion. The formfitting, breathable mesh material offers the fit of a sock, while engineered powerbands across the upper provide targeted support and stabilization.
• Energy BOOST also includes an extended TORSION® system from heel to toe which helps minimize roll for stability. This feature works with an external heel counter which maximizes the heel fit and comfort during runs.

The new collection of miCoach compatible Energy BOOST colorways retails for PHP 7995. Available at leading adidas and sports stores nationwide.