Part 2: Nike+ Innovation Space in Singapore – Game On, World!

Monday, 30 July 2012  |  Bullish Insights

Aside from checking out the latest products from Nike, we also witnessed representatives from various countries take part in “Game On, World.”  (#gameonworld)


“Game On, World” is Nike’s global activation where visitors can run to log the most miles for one’s city by running at the innovation space. Involving Singapore, Malaysia, Thailand, Philippines and Indonesia, the challenge pit country against country in the total miles clocked via Nike+ Running apps (available on iPhone and Android).

– On the NikePlus rankings, Philippines is SECOND to Singapore!  This can’t be!  We have to win this guys! –

For the Philippines, our athletes were Coach Rio de la Cruz, Drew Arellano, and L.A. Tenorio who teamed up with Ms. Indonesia. They were to run on a treadmill for 5 minutes against representatives from Thailand and Singapore. Highest total kilometers would be the winner.

– Drew, L.A., and Coach Rio –

– Our Pinoy athletes with actress/beauty queen/runner, Agni Pratistha –

– Day of popular band Thaithanium, Freddy of South Side, competitive racing cyclist Loh Sea Keong, and competitive marathoner Vivian Tang –

Drew and I had run around the roads of Singapore earlier that morning. In fact, we ran loops around the start/finish area of the Standard Chartered Singapore Marathon. So, um, I did my part to contribute to the kilometers on Nike Plus and I was glad to just be a witness to this treader event. See ’em sweat below…hah!


The winning team was Thailand/Singapore, but we all still have a chance of winning. Like I said, right now, the Philippines is second to Singapore online. Seriously now, how many are we Pinoys compared to Singaporeans? By our sheer number we can win this by a landslide.  All you have to do is log in your kilometers after each run on! C’mon, let’s do this!


[CORTEZ 40/40]

In celebration of Nike Cortez 40th anniversary, 40 interpretations of the iconic Nike Cortez from 40 artists, designers and personalities from Southeast Asia are on display. The Cortez 40/40 is a showcase unique to the region.



It was so cool to see designs from our very own Pinoy personalities!

– Lovin’ the purple shoes by Laureen Uy of Break My Style

– Work of art by AJ Dimacurot. Big fan of his googoogaga line for babies/kids –

Other Pinoy designs featured were shoes by Eunice Alera, JP Cuison, Miggy Chavez, and Anton Lopez.

The Nike+ innovation space ends on 12 August 2012, and is located at 180 Orchard Road, Peranakan Place Level 2. It is open daily from 11am – 10pm. Admission is free.

Previous Post: Part 1: Nike+ Innovation Space – Nike’s New Products

* Full Disclosure: TBR was sent to Singapore by Nike to cover the Nike+ Innovation space event. TBR did not receive cash compensation for this post.