Kuya Kim is yurbuds’ Latest Endorser

Tuesday, 8 October 2013  |  Gear + Gadgets


Congratulations to Kuya Kim Atienza for being the new endorser of yurbuds!  I’m loving the copy above: “Don’t wait for inspiration. Become it.”

I think Kuya Kim’s story of suffering from a stroke a few years back and now being in the pink of health training for an Ironman truly embodies the yurbuds campaign.  He’s also one of the smartest and nicest local celebrities I know.  Keep on inspiring, Kuya Kim!

PRESS RELEASE – Ever since a stroke three years ago pushed “Kuya Kim” Atienza to pursue an active and healthy lifestyle, the man famous for delivering informative and entertaining weather reports and for co-hosting “Showtime” has been pursuing triathlon with a passion.

Now a veteran of several marathons and triathlons and currently gearing up for his first full Ironman this December, Kim Atienza’s hectic training schedule demands a level of performance that no ordinary gear can provide. This is why he recently made the decision to train exclusively with yurbuds, the sport earphone guaranteed to “never fall out” thanks to its twist-lock design.

Yurbuds’ pool of ambassadors includes Ironman World Champions Pete Jacobs, Chris McCormack, and Mirinda Carfrae, and local elite triathletes Nikko Huelgas, Ani de Leon-Brown, and Sandra Gonzalez, among others. The addition of Kim Atienza is yurbuds’ way of communicating its message to a mainstream audience in the hopes of inspiring them.

Gianina Dayrit, the Vice President of Cascos Inc, the exclusive distributor of yurbuds in the Philippines, says, “We are proud to welcome Kim Atienza as the newest product endorser of yurbuds in the Philippines. yurbuds is about athletes working hard, giving more, to achieve one’s personal best, and to never stop. We feel that Kim is the perfect example of an athlete who never stops pushing for personal excellence, and who inspires others to do the same.”

According to Kim, “I’ve tried so many earphones in the past, and most just slip out of my ears or get tangled when stored. yurbuds fit snugly, the wires are tangle-proof, and they look good as well. It also makes me run faster knowing it’s the same earphones Pete Jacobs uses! Whatever works, the mind is powerful especially in endurance sports!”

The top-selling sport earphone in the US, and fast gaining popularity in the Philippine market, yurbuds are known for their comfortable and secure fit, outstanding sound quality, and variety of models and colors to choose from.

When asked what kind of music he listens to while working out, Kim says “I like listening to reggae, 70’s rock like Led Zeppelin and America converted to 90rpm via an app I bought in the App Store”.

Kim’s yurbuds of choice are the Pete Jacobs Signature Series ITE-100, so named after the reigning Ironman World Champion and 2-time Cobra Ironman 70.3 Philippines Champion. Launched at the recent Cobra Ironman 70.3 Philippines, the Pete Jacobs Signature Series feature uniquely reflective, tangle-resistant Kevlar cords, premium sound quality and a 1-button microphone system with track and call control.

With “Kuya Kim” rocking along with yurbuds, expect him to #neverstop inspiring thousands of followers to stay fit and healthy whatever the weather!

Check out their line of athlete-inspired products at participating retailers, join the community with the Facebook page Cascos Inc., yurbudsph on Twitter and Instagram, and share your workouts with the Twitter hashtag #neverstop!