Posts Tagged with: "Nike"

PRESS RELEASE:

PHILIPPINES, OCTOBER 2012 – Nike’s We Run race returns to Manila for a second year, to inspire, motivate and connect runners around the world. On December 2, 2012, Filipino runners will be part of the global We Run race movement, which will see a total of 395,500 runners from 34 cities participating—establishing a new global community of runners through Nike’s most connected race series using the innovative Nike+ technology. The We Run race series kicked off on September 1 in Prague, Czech Republic, and will conclude on December 15 in Rio de Janiero, Brazil.

Nike’s We Run Manila 10K race will energize the streets of Pasay City with the 13,000 high-octane runners expected to make tracks all over the SM Mall of Asia’s grounds. Set against the remarkable view of Manila Bay, the initial stretch of the race will let runners pass through the commercialized area of the Mall of Asia with the SMX Convention Center and the latest icon of the area, the eye-shaped SM Bay City Arena. Runners are set to leave urban commercial scenery and head towards the fields along Diosdado Macapagal Boulevard. Closing in on the halfway point of the race, runners will then pass the upcoming Belle Casino, a gold complex glistening in the morning sun. As they take a turn on Pacific Avenue and race past the same landmarks, runners will come upon the iconic ferris-wheel along Seaside Boulevard that marks the final kilometer to the finish line. The panoramic run would not be complete without an engaging en route entertainment featuring some of Manila’s top musical acts.

Meeting the runners at the finish line is the Race Village that will offer an array of services. Runners can expect to be pampered with massage booths and get recharged at any of the refreshment stalls while being entertained by the energetic musical line-up.

“Nike’s We Run race is the celebration of running across the world, the culmination of every runner’s dedication and commitment to train harder, defy expectations and push their bodies’ limits. Nike aims to revolutionize the running experience, by allowing runners to inspire, motivate and connect with other runners globally through the Nike+ Technology”, shared Sanjay Gangopadhyay, Marketing Director of Nike South East Asia. “With the second edition of the We Run race in Manila, Nike envisions Filipinos, the youth in particular, to further move the local running scene forward by leading the active lifestyle movement.”

This year, Nike is taking inspiration to a new level as runners will be able to follow two of Philippines most popular lifestyle bloggers, Robbie Becroft of robbieoffduty.com and Lissa Kahayon of lissakahayon.com who will be embarking on their first We Run race. Follow their We Run journey as they take on the challenge of preparing for Nike’s We Run MNL 10K race, blogging at each step of the journey, and witness how Nike elevates their everyday running experience with the various product offerings including the Nike+ ecosystem.

To get race-ready, Nike will organize four training sessions focusing on proper running techniques and tips. Runners will also be able to test out the Nike+ Running app (available on iOS and Android), and try out the season’s latest running products. These clinics will be led by podiatrists and Nike Training Club instructors to further educate individuals on how they can reach their potential as runners.

The registration for Nike’s We Run race will commence on Monday, October 8 2012 online through www.facebook.com/NikeRunningPH and also on-ground at selected retail stores. Registration details are as follows:

• UNDER 25 Y.O. (24 years old and below as of race day) – P800
• 25 Y.O. & ABOVE (25 years old and above as of race day) – P1200
• BUDDY 1+1 UNDER 25 (24 years old and below as of race day) – P1400

Categories:

1. Women’s Under 25 – For women aged 24 years and below on the race day
2. Men’s Under 25 – For men aged 24 years and below on the race day
3. Women’s Open – Open to women of all ages
4. Men’s Open – Open to men of all ages

Registration:

On-ground registrations will also be held at the following Nike stores:

• Swoosh Park Fort
• Swoosh Park Trinoma
• Swoosh Park MOA
• Swoosh Stadium ATC
• Swoosh Park Ermita
• Swoosh Park Galleria
• Swoosh Forum Robinsons Magnolia
• Swoosh Park Glorietta 4
• Riovana Katipunan
• Swoosh Stadium Rockwell

For more information, visit

Nike on Facebook
Nike Inc.
or follow @NikePH on twitter.

He seemed so innocent when he arrived at our home as a puppy…

We took him in and treated him like family…

We even took him with us to participate in races…

I had the impression that he loved running too. But, as you see here, when he requested to be carried by Little Miss Bull Runner during the Southridge Run, it might have been his way of boycotting running…

I believe we’ve got an anti-running hound in the house. Cosmo is cuddly and cute, he looks harmless, and, yes, we love him to pieces. But, two days ago, much to my horror, I discovered my Nike Free 7.0 all chewed up, its laces torn into three.

This was my Chosen Shoe: the shoe I used for Ironman 70.3 Cebu and the one I was planning to wear for Berlin Marathon among all my other running shoes.  They’re irreplaceable because they’re an old model that isn’t available locally anymore.  Double sigh.

The culprit for such a heinous crime?

No other than Cosmo, the anti-running dog. This was how he looked when I confronted him. Looks guilty eh?!

Aside from checking out the latest products from Nike, we also witnessed representatives from various countries take part in “Game On, World.”  (#gameonworld)

“Game On, World” is Nike’s global activation where visitors can run to log the most miles for one’s city by running at the innovation space. Involving Singapore, Malaysia, Thailand, Philippines and Indonesia, the challenge pit country against country in the total miles clocked via Nike+ Running apps (available on iPhone and Android).

– On the NikePlus rankings, Philippines is SECOND to Singapore!  This can’t be!  We have to win this guys! –

For the Philippines, our athletes were Coach Rio de la Cruz, Drew Arellano, and L.A. Tenorio who teamed up with Ms. Indonesia. They were to run on a treadmill for 5 minutes against representatives from Thailand and Singapore. Highest total kilometers would be the winner.

– Drew, L.A., and Coach Rio –

– Our Pinoy athletes with actress/beauty queen/runner, Agni Pratistha –

– Day of popular band Thaithanium, Freddy of South Side, competitive racing cyclist Loh Sea Keong, and competitive marathoner Vivian Tang –

Drew and I had run around the roads of Singapore earlier that morning. In fact, we ran loops around the start/finish area of the Standard Chartered Singapore Marathon. So, um, I did my part to contribute to the kilometers on Nike Plus and I was glad to just be a witness to this treader event. See ’em sweat below…hah!

The winning team was Thailand/Singapore, but we all still have a chance of winning. Like I said, right now, the Philippines is second to Singapore online. Seriously now, how many are we Pinoys compared to Singaporeans? By our sheer number we can win this by a landslide.  All you have to do is log in your kilometers after each run on nikeplus.com! C’mon, let’s do this!

[CORTEZ 40/40]

In celebration of Nike Cortez 40th anniversary, 40 interpretations of the iconic Nike Cortez from 40 artists, designers and personalities from Southeast Asia are on display. The Cortez 40/40 is a showcase unique to the region.

It was so cool to see designs from our very own Pinoy personalities!

– Lovin’ the purple shoes by Laureen Uy of Break My Style –

– Work of art by AJ Dimacurot. Big fan of his googoogaga line for babies/kids –

Other Pinoy designs featured were shoes by Eunice Alera, JP Cuison, Miggy Chavez, and Anton Lopez.

The Nike+ innovation space ends on 12 August 2012, and is located at 180 Orchard Road, Peranakan Place Level 2. It is open daily from 11am – 10pm. Admission is free.

Previous Post: Part 1: Nike+ Innovation Space – Nike’s New Products

* Full Disclosure: TBR was sent to Singapore by Nike to cover the Nike+ Innovation space event. TBR did not receive cash compensation for this post.

In celebration of sport, youth and human potential, Nike showcased the best in product innovations and digital sport at the Nike+ innovation space in Orchard Road, Singapore. I was fortunate enough to be invited along with other Filipino athletes and media to check out Nike’s newest and most revolutionary performance innovations.

– At the entrance of Nike+ Innovation space on Orchard Road, Singapore –

– with our Pinoy representative for the Game On, World challenge, Coach Rio de la Cruz and Drew Arellano. Naks! –


– Upper left: Reyna, Nike Communications Manager, welcomes us to the event. Middle right: Matt Nordstrom, Senior Designer/Apparel Innovation showcases the new products –

Matt Nordstrom, Nike’s Senior Designer for Apparel Innovation, flew into Singapore to present the new revolutionary products to us:

[NIKE LUNARLON]

The Nike Lunarlon foam technology, 30% lighter than standard phylon foam, was introduced four years ago. It spreads force out more evenly across the foot, providing ultra-­lightweight springy cushioning. It also protects the foot, while improving stability and comfort for an enhanced running and workout experience.

The Lunarlon technology can be found in this season’s Nike LunarGlide+ 4 (which I wrote about HERE). It is combined with firmer carrier foam, and helps move and support the runner from soft to stable as the heel lands and the foot flexes down.

– That Nike Lunar Glide 4 is so light it’s floating! –

– Even LA Tenorio is amazed! –

– with Pinoy Jerwin Ngo of Nike Singapore –

[NIKE ZOOM SPIKES]

Nike debuted the ultra-­‐light Nike Zoom Superfly R4 and Nike Zoom Victory Elite spikes. Uniting superior fit, protection and Nike’s dynamic Flywire technology that loosens or tightens with the natural motion of the foot to help provide support and stability, these cutting-­‐edge shoes help prepare athletes for their greatest performance ever with a focus on speed.

[NIKE FLYKNIT]

Matt said that the Nike FlyKnit is “the best marathon shoe ever made.”

Nike Flyknit revolutionizes running by rethinking shoe construction from the ground up informed by athlete insights and employing a new proprietary technology. Yarns and fabric variations are precisely engineered only where they are needed for a featherweight, formfitting and virtually seamless upper.

– with Andrea of Nike and the new Nike FlyKnit Racer. It looks like a knitted shoe that will fit like a sock! –

– Drew is mesmerized. I’m dumbfounded by the material for this new shoe! –

– See the thread the spools of thread on both sides behind Andrea as well as the words spelled out behind her?  That’s the same material they used to construct the Nike Flyknit –

With all the structure and support knitted in, the Nike Flyknit Racer’s upper and tongue weigh just 34 grams (1.2 ounces). The whole shoe weighs a mere 160g (5.6 ounces) for a size 9, 19% lighter than the Nike Zoom Streak 3, a shoe worn by first, second and third place athletes in the men’s marathon at the 2011 World Championships.

Nike Flyknit upper is also engineered for precision fit, creating a feeling of a second skin. NIKE has created an everyday running shoe, the Nike Flyknit Trainer+, which at 220 grams or 7.7 ounces, will bring the weight and fit benefits of Nike Flyknit to runners of all levels.

[NIKE PRO TURBOSPEED]

The Nike Pro TurboSpeed suit is the lightest, fastest track uniform Nike has ever built. Based on wind tunnel data, it is up to 0.023 seconds faster over 100m than our previous track uniform. For the past 12 years, incorporating more than 1,000 hours of wind tunnel testing, Nike’s Project Swift has evolved and refined superior Nike AeroSwift technology, working towards maximum velocity for elite athletes.

– Matt shows us the Nike Pro TurboSpeed. Its dotted texture was inspired by a golf ball –

– with Coach Rio, Drew, and Matt –

The technology will also be used by athletes from the USA, Russia, Germany, and China for international team competition. It’s nice to know that Nike Pro TurboSpeed collection use an average of 82% recycled polyester fabric and up to an average of 13 recycled plastic bottles.  Cool!

[NIKE ECOSYSTEM]

Nike+ has expanded into a multi-­sport ecosystem that includes Nike+ Basketball, Nike+ Training and Nike+ Kinect Training. Athletes of every level can find a variety of devices including a new range of colors in the Nike+ SportWatch GPS Powered by TomTom, and the Nike+ FuelBand, Nike+ Sportband, Nike+ Running Apps and iPod nano with NIKE+. Multi-­sport users can visit the single-­‐destination nikeplus.com to access all their data – including lifetime NikeFuel points accumulated from all Nike+ devices – creating a globally connected community of sport.

– You can use your iPhone or Android device to track your runs and upload to nikeplus.com –


– I don’t recall what I was eyeing here. Surely one of those Nike gadgets on the table haha! –

The Nike+ innovation space ends on 12 August 2012, and is located at 180 Orchard Road, Peranakan Place Level 2. It is open daily from 11am – 10pm. Admission is free.

Next: Part 2: Nike+ Innovation Space in Singapore – Game On, World!

* Full Disclosure: TBR was sent to Singapore by Nike to cover the Nike+ Innovation space event. TBR did not receive cash compensation for this post.

The new Nike LunarGlide+ 4, which is lighter than its predecessor, is out! Check them out!

Below is the press release from Nike.

– Nike LunarGlide+ 4 in black –

– Nike LunarGlide+ 4 in white –

PRESS RELEASE:

Nike LunarGlide+ 4 Takes the Everyday Run to an Elite Level
Lunarlon Dynamic Support system and reinvented Nike Flywire technology offer cutting-edge performance on a glove-like fit.

• Revolutionary fit with dynamic Nike Flywire technology
• Lunarlon Dynamic Support system offers stability and cushioning
• Lighter than the Nike LunarGlide+ 3

PHILIPPINES, JULY 2012 – This summer when the greatest athletes in the world compete for career defining victories, runners everywhere can hit the street and log miles in the technologies these athletes inspired. These innovations live in the all-new fourth generation of the Nike LunarGlide+, featuring reinvented Nike Flywire technology and the innovative Dynamic Support cushioning system – and weighing in lighter than the previous version.

Whether at record breaking speeds or on a relaxing morning run, fit is paramount. Sprinters and middle distance runners this summer will race in the Nike Zoom Superfly R4 and Nike Zoom Victory Elite, respectively, both with revolutionary Nike Flywire – a technology also utilized in the new Nike LunarGlide+. The dynamic cables move with the foot, offering support and comfort while minimizing weight and bulk. And since it wraps under the arch and loops into the laces, Flywire technology is customizable for an adaptive, glove-like fit that helps eliminate the gaps of a traditional upper.

The LunarGlide+ is really the best of both worlds. You’ve got amazing fit and support on an unbelievable ride with the super responsive Lunarlon cushioning.
-Rob Williams, Sr. Footwear Designer for Nike Running

In the midsole, Lunarlon foam stars in the Dynamic Support platform and provides super plush, responsive cushioning. Lunarlon – the result of collaboration between Nike designers and the Nike Sport Research Lab – was first introduced on the global stage four years ago as the midsole cushioning system in the Nike LunaRacer+ and Nike LunarTrainer+ running shoes.

The Nike LunarGlide’s Dynamic Support system is a two-part midsole developed to provide superior stability and cushioning. Opposing wedges of foam (Lunarlon and firmer carrier foam) move the runner from soft to stable as the heel lands and the foot flexes down. The innovative system provides a gradual transition and a smooth ride for a variety of gaits.

Nike LunarGlide+ designers focused on fit, support and stability in the upper materials as well. The floating heel clip has become a staple of the Nike LunarGlide franchise. Attached to the firmer foam carrier, the clip moves with the foot to help with the heel rolling inward or outward.

Large expanses of single-layer engineered mesh provide ventilation and support where runners need it and give the shoe a purposefully smooth look. Designers also obsessed over style, and the Nike LunarGlide’s sleek look helps ensure a long run looks good, too.

Since the LunarGlide+ is Nike+ enabled, runners will also be able to track, compare and share their runs through nikeplus.com, the world’s largest running community with 6 million members.

SRP: P5,795