Part 1: Nike+ Innovation Space in Singapore – Nike’s New Products
In celebration of sport, youth and human potential, Nike showcased the best in product innovations and digital sport at the Nike+ innovation space in Orchard Road, Singapore. I was fortunate enough to be invited along with other Filipino athletes and media to check out Nike’s newest and most revolutionary performance innovations.
– At the entrance of Nike+ Innovation space on Orchard Road, Singapore –
– with our Pinoy representative for the Game On, World challenge, Coach Rio de la Cruz and Drew Arellano. Naks! –
– Upper left: Reyna, Nike Communications Manager, welcomes us to the event. Middle right: Matt Nordstrom, Senior Designer/Apparel Innovation showcases the new products –
Matt Nordstrom, Nike’s Senior Designer for Apparel Innovation, flew into Singapore to present the new revolutionary products to us:
The Nike Lunarlon foam technology, 30% lighter than standard phylon foam, was introduced four years ago. It spreads force out more evenly across the foot, providing ultra-lightweight springy cushioning. It also protects the foot, while improving stability and comfort for an enhanced running and workout experience.
The Lunarlon technology can be found in this season’s Nike LunarGlide+ 4 (which I wrote about HERE). It is combined with firmer carrier foam, and helps move and support the runner from soft to stable as the heel lands and the foot flexes down.
– That Nike Lunar Glide 4 is so light it’s floating! –
– Even LA Tenorio is amazed! –
– with Pinoy Jerwin Ngo of Nike Singapore –
[￼NIKE ZOOM SPIKES]
Nike debuted the ultra-‐light Nike Zoom Superfly R4 and Nike Zoom Victory Elite spikes. Uniting superior fit, protection and Nike’s dynamic Flywire technology that loosens or tightens with the natural motion of the foot to help provide support and stability, these cutting-‐edge shoes help prepare athletes for their greatest performance ever with a focus on speed.
Matt said that the Nike FlyKnit is “the best marathon shoe ever made.”
Nike Flyknit revolutionizes running by rethinking shoe construction from the ground up informed by athlete insights and employing a new proprietary technology. Yarns and fabric variations are precisely engineered only where they are needed for a featherweight, formfitting and virtually seamless upper.
– with Andrea of Nike and the new Nike FlyKnit Racer. It looks like a knitted shoe that will fit like a sock! –
– Drew is mesmerized. I’m dumbfounded by the material for this new shoe! –
– See the thread the spools of thread on both sides behind Andrea as well as the words spelled out behind her? That’s the same material they used to construct the Nike Flyknit –
With all the structure and support knitted in, the Nike Flyknit Racer’s upper and tongue weigh just 34 grams (1.2 ounces). The whole shoe weighs a mere 160g (5.6 ounces) for a size 9, 19% lighter than the Nike Zoom Streak 3, a shoe worn by first, second and third place athletes in the men’s marathon at the 2011 World Championships.
Nike Flyknit upper is also engineered for precision fit, creating a feeling of a second skin. NIKE has created an everyday running shoe, the Nike Flyknit Trainer+, which at 220 grams or 7.7 ounces, will bring the weight and fit benefits of Nike Flyknit to runners of all levels.
[NIKE PRO TURBOSPEED]
The Nike Pro TurboSpeed suit is the lightest, fastest track uniform Nike has ever built. Based on wind tunnel data, it is up to 0.023 seconds faster over 100m than our previous track uniform. For the past 12 years, incorporating more than 1,000 hours of wind tunnel testing, Nike’s Project Swift has evolved and refined superior Nike AeroSwift technology, working towards maximum velocity for elite athletes.
– Matt shows us the Nike Pro TurboSpeed. Its dotted texture was inspired by a golf ball –
– with Coach Rio, Drew, and Matt –
The technology will also be used by athletes from the USA, Russia, Germany, and China for international team competition. It’s nice to know that Nike Pro TurboSpeed collection use an average of 82% recycled polyester fabric and up to an average of 13 recycled plastic bottles. Cool!
Nike+ has expanded into a multi-sport ecosystem that includes Nike+ Basketball, Nike+ Training and Nike+ Kinect Training. Athletes of every level can find a variety of devices including a new range of colors in the Nike+ SportWatch GPS Powered by TomTom, and the Nike+ FuelBand, Nike+ Sportband, Nike+ Running Apps and iPod nano with NIKE+. Multi-sport users can visit the single-‐destination nikeplus.com to access all their data – including lifetime NikeFuel points accumulated from all Nike+ devices – creating a globally connected community of sport.
– You can use your iPhone or Android device to track your runs and upload to nikeplus.com –
– I don’t recall what I was eyeing here. Surely one of those Nike gadgets on the table haha! –
The Nike+ innovation space ends on 12 August 2012, and is located at 180 Orchard Road, Peranakan Place Level 2. It is open daily from 11am – 10pm. Admission is free.
Next: Part 2: Nike+ Innovation Space in Singapore – Game On, World!
* Full Disclosure: TBR was sent to Singapore by Nike to cover the Nike+ Innovation space event. TBR did not receive cash compensation for this post.