Toby’s Sports: It’s Starts Here

Monday, 23 September 2013  |  News + Promos

Toby’s Sports recently unveiled it’s new look, new campaign, and new endorsers.  I dropped by for the big event at SM Aura last Wednesday to congratulate Toby Claudio and the entire team.

– Toby’s team with its new endorsers and guests –


“It Starts Here” is Toby’s Sports’ latest campaign, espousing that the first step in achieving greater heights is commitment. This is how the brand sees itself through the years: committed to its purpose of helping every Filipino live their best through sports and an active lifestyle. More than a sports store, Toby’s Sports has made a mark on the mind, hearts, and bodies of millions of Filipinos since it started 35 years ago.

Toby's Logo

To further strengthen and communicate its mantra, Toby’s Sports officially launched its new logo to go with its all-new store design created by a Tokyo-based design firm. Toby’s selected the country’s top athletes who best epitomize the “It Starts Here” campaign: PBA all-star James Yap, volleyball champion Michele Gumabao, and Azkals star goalkeeper Neil Etheridge. These three athletes each exhibit what it is like to have a burning passion for sports, be motivated to reach greatness, and prove that excellence can be fulfilled.

– Toby with triathletes Kesha Fule, Andy Leuterio, and Don Velasco –

– Dyan Castillejo –

– Paolo Abrera –

Toby’s Sports also has its own significant story of starting 35 years ago as a small toy store. It has constantly grown and evolved, and the Toby’s Sports we know today currently has 50 stores nationwide, covers 56 sports, and carries nearly 500 brands – making it the leading and largest sports brand in the Philippines.

Congratulations Toby’s!