NIKE WE RUN MANILA 2013 IGNITES THE FILIPINO SPIRIT OF UNITY
Bah! Humbug! I could’ve said this over and over again last Sunday, acting like Scrooge on the first day of December, as I scrolled over all the Instagram photos of friends, like Drew Arellano and Hector Yuzon of Secondwind, who joined the Nike We Run MNL over at Marikina City that afternoon.
I’m always game for Nike running events, but, for some reason, the timing is always off for me. This year, I couldn’t make it because of a conflict in schedule and, with the venue being on the other side of the world from my home, I couldn’t just escape from the kids and be back in an hour. I guess I’ll have to hope and pray that I make it to next year’s We Run MNL. If not, then perhaps I’ll find a way to fly off to Nike Women’s Marathon in SFO. (Dreams. Dreams.)
To all 14,000 runners who finished their 10k with their buddies, congratulations! (Ang dami ninyo! Hah!) To all those who didn’t make it, read more about it below and let’s just cross our fingers that we make it to next year’s event…
Nike enabled 14,000. Filipino runners today in the third edition of the Nike We Run Manila held at Marikina City. Bringing to life the Filipino spirit of unity, runners signed up in pairs to run 10km and stood in solidarity at the finish as a mark of respect to the recent events in Visayas region of Philippines.
In honouring the Filipino spirit of unity, or samahan spirit, the race was a testament to Filipinos who encourage each other regardless in times of adversity or ambition. “The Nike We Run Manila 2013 serves runners by offering them a unique platform to run alongside a global community of runners. This year, we fueled the samahan spirit by encouraging runners to sign up and run the race together with a buddy for their fellow kababayan” says Courtney Cole-Faso, Country Marketing Manager of Nike Philippines.
Nike We Run Manila is part of Nike’s global We Run series. Aimed at motivating and inspiring athletes around the world, more than 350,000 runners would have taken over 3 billion strides in We Run races in 26 cities by the end of 2013, motivated by Nike+ and Nike Running design innovations.
Nike’s We Run races range in distance from 5K to a full marathon, and capture the unique enthusiasm of each city. From Sao Paolo to Seoul to Singapore, each city will be moved to action through a series of unique experiences for runners. Tailored to each individual city, the We Run races will build on the aesthetic of each landscape through an interactive run course – http://werun.nikeinc.com/