For 2014, Newton Running introduces several innovations that further improve on the natural running experience.
THE FIFTH LUG
The Gravity III and Motion III Mileage Trainers and Distance III and Distance S III Speed Trainers feature the next evolution of Newton’s unique Action/Reaction forefoot technology with the addition of a fifth lug. The dynamic lugs align with the foot’s five metatarsal bones, thereby delivering more cushioning, greater responsiveness and a broader and more stable base underfoot.
“The fifth lug provides more ‘pop’, or the dynamic platform that gives Newton Running shoes their unique feel and ride,” says Newton Running President Craig Heisner. “POP is also an acronym for ‘point of power,’ which is the forefoot landing zone involved with a balanced and efficient run gait.”
Newton is also evolving its product architecture on the Motion III and Distance S III by offering a new Extended Medial Bridge (E.M.B), designed to provide a broader platform for added stability. Combined with a lightweight, laser-perforated micro-suede overlay on the upper, these two models provide runners with additional support under the arch without over-controlling the foot’s natural motion.
The new Mileage and Speed Trainers also debut major design changes that appear in all new Newton Running shoes throughout 2014. The changes include welded instead of stitched overlays, 360-degree reflectivity and subtle two-tone designs on the metatarsal stretch panels. The Gravity III and Motion III maintain a 3 mm drop from heel to toe, and the Distance III and Distance S III still have a 2 mm drop. This near-level platform supports a more balanced, natural posture, which is an essential component to efficient running.
NEWTON RUNNING (MEN) – DISTANCE III, P 7995
Newton is exclusively sold at RUNNR stores and selected Toby’s outlets. Visit its branches in Bonifacio High Street, Trinoma, Alabang Town Center, Ayala Center Cebu and RUNNR corners in Toby’s Shangri-la Plaza, The Block, Abreeza Mall, Davao and Lim Ket Kai Mall, Cagayan de Oro.
For more information, visit:
Websites: www.newtonrunning.com or www.runnr.com.ph