Video: Boost Your Run

Friday, 12 September 2014  |  Bullish Insights

All runners are different. Why, how, when, and where we run can vary, yet we all put one foot in front of the other sharing the same passion for this sport we love.

This new campaign by adidas features different runners and how we, in our own ways, boost our run. The inspiring and motivating series of videos include some of the big names in running, triathlon, and fitness online all of whom are friends too, namely Carlos (, Jinoe (, Jeff (, and Cheryl ( For the next few weeks, you’ll be seeing individual videos of us as well.

I am so honored to be part of this campaign. To be honest with you, since I started TBR, it’s been a rule for me to decline endorsement offers from running apparel and shoes. This allows me to give you all an unbiased review of running products and, quite selfishly, allows me to use the brands that I personally prefer, not just those that I must use because of a signed contract. It keeps me honest, transparent, and, best of all, happy.

In this case, I made an exception because the videos, as you’ve seen and will see in the weeks to come, isn’t aggressively selling a particular brand, but it is boldly sharing our love for running. By promoting this, I hope to inspire more people to run or motivate more runners to boost their own performance.

Hope you liked it!