Gerald Anderson to Go Like Never Before
As we all waited for celebrity Gerald Anderson to appear onstage during the presscon of the new Skechers Performance campaign Go Like Never Before, they played videos of the previous year’s Skechers Performance Los Angeles Marathon on the screen and I sat there like a little girl envious of everyone standing on that starting line. Then, they played videos of my all time fave runner, Kara Goucher, along with other Skechers ambassadors like Meb Keflezighi, and I was in awe. Maaan, Skechers, you sure know how to get a runner excited lol.
GO LIKE NEVER BEFORE
Soon enough, the program started and the new campaign, Go Like Never Before, was introduced. The new mantra encourages people to achieve greater things and overcome their limits to accomplish the impossible.
Gerald Anderson is the new ambassador of the campaign who is not just a critically acclaimed actor but also has a passion for sports and fitness. Gerald has been into triathlon since 2015 having joined the 2015 ASTC Asian Triathlon Cup, Powerman Duathlon Asian Invitational and the Powerman Duathlon Pilipinas World Series.
The L.A. Marathon will be Gerald’s first marathon. He said that he usually runs 10k races only but, when he started training for the marathon, he felt like he could do it and he got really excited about it. I asked him what his target time was and, unfortunately, he didn’t divulge it. His Coach is triathlon coach George Vilog. When asked what his training program is: he said that he swims, bikes, and runs 10k daily. Gasp, I got tired with the thought! lol. I’m sure Coach Vilog will be piling on the mileage pretty soon so he’ll be running even more.
Gerald is thrilled to be part of a brand he actually believes in and is known for award-winning shoes that deliver comfort, performance, and style. “There are tons of brands out there, but I chose Skechers for running. It’s the most pleasant shoe I’ve worn for running. It feels light and provides support. After running 10k-15k, you already feel heavy and if you’re wearing heavy shoes then it gets uncomfortable, but running in Skechers feels comfortable and light,” he enthused.
SKECHERS PERFORMANCE SHOES
Skechers Performance shoes feature the brand’s innovative M-Strike technology which promotes midfoot striking, helping runners go faster by minimizing ground contact time as the middle of the foot impacts the ground and transitions to forefoot for immediate toe off—allowing the wearer to Go Like Never Before.
This 2017, Skechers Performance is releasing a new and improved product line-up that’s set to let you go beyond your limits. Keep an eye out for:
4Skechers GOrun 5 is the 5th generation in the Skechers GOrun series of running shoes. Designed for speed, it’s responsive, supportive and lighting fast. The shoe comes with a Mid-foot Strike zone which promotes efficiency in each stride. Its Skechers GOknit upper provides security while maintaining breathability and comfort while the parametric web outsole ensures multi-surface traction so you stay grounded on the tracks.
3Skechers GOrun Forza 2 is a stability shoe designed with the lightweight and responsive 5GEN® cushioned midsole and a Midfoot Strike zone that promotes efficiency in each stride, offering added support to enhance your run. The shoe’s molded heel counter and integrated inner support strap in the midfoot provide a stable and secure fit, while its two-part outsole lend a smooth transition for durability and traction.
4Skechers GOrun Ride 6 (photo not available yet) The next generation Skechers GOrun Ride features lateral and medial support that provides stability and breathability for long and short distance runs. The shoe comes with a Mid-foot strike zone that promotes efficiency in each stride, and GOimpulse® Sensors to allow for an even smoother transition and optimized running experience.
Skechers Performance is available at Skechers stores located at Glorietta 2, Trinoma, SM North Edsa -The Annex, Ayala 30th, Robinsons Galleria, Gateway Mall, Market Market, Robinsons Place Manila, Lucky Chinatown, SM Mall of Asia, Alabang Town Center, Festival Mall, SM Southmall, SM Bacoor, Robinsons Gen. Trias, SM Dasmarinas, SM Lipa, SM Fairview, Ayala Fairview Terraces, SM Clark, SM Pampanga, Marquee Mall, SM Cabanatuan, Robinsons Place Ilocos, Ayala Malls Legazpi, Ayala Center Cebu, SM City Cebu, SM Seaside Cebu, SM Bacolod, SM Iloilo, SM Davao, Abreeza Mall, Gaisano Mall, LimKetKai Mall, and Centrio Mall.
To know more about Skechers Performance’s latest collection, visit www.skechers.com.ph, www.facebook.com/SkechersPerformancePH and @SkechersPerformancePH on Instagram.