Whoa. Saucony recently launched its ISO-Series collection consisting of the re-engineered Triumph, Hurricane, and the all-new Zealot, showcasing two of the brand’s latest innovations: ISOFIT and PWRGRID+.
“Our design philosophy has always been to look at the dynamics of the runner’s entire stride, not just the moment of impact,” said Pat O’Malley, senior vice president of global product for Saucony. “Runners continue to tell us that fit is the most important criteria in their choice of a running shoe. But there’s fit and then there’s fit in motion. ISOFIT provides a sustained dynamic fit, a truly personal connection between the runner and their shoe no matter foot shape, stride mechanics or ground surface. The ISO-Series’ fine-tuned approach is engineered to make you want to run, fully enjoying the experience like never before.”
The Saucony ISO-Series will be supported by Whoa, which is the unintended, genuine reaction of athletes and the community. Every time a runner stepped into an ISO-Series shoe, their first reaction, consistently, was Whoa.
Weighing in at just 10.3 oz., the Triumph, with ISOFIT and PWRGRID, is the brand’s super-plush neutral trainer. The open toe box of the 8mm-offset Triumph further enhances the shoe’s sock-like feel. The shoe’s SRC™ (Super Rebound Compound) Impact Zone provides durable shock absorption at impact while a lightweight Support Frame™ locks the heel in place for a secure fit. The Triumph ISO has already been named “Editor’s Choice” in the Runner’s World 2015 Spring Shoe Guide.
The Hurricane blends the benefits of a premium stability shoe with plush cushioning underfoot, the result of the PWRGRID+ platform. The ISOFIT saddle is engineered to provide additional stabilizing support. A seamless toe box in the 8mm-offset Hurricane provides plush comfort and the Support Frame secures the heel upon foot strike.
The all-new Zealot rounds out the ISO-Series, offering runners ISOFIT and PWRGRID+ technologies in a lighter weight, lower-profile package. Two ounces lighter than the Triumph and built with a 4mm offset, runners will appreciate how light, fast and highly cushioned this shoe feels. Deep forefoot grooves provide an extremely flexible feel and an extended SRC (Super Rebound Compound) Impact Zone through the midfoot allows for a smoother transition. A seam-free toebox provides comfort and allows the toes to splay during the latter phase of the gait cycle.
Two brand innovations:
Saucony designers engineered an ultra-soft, inner fit-sleeve crafted out of stretchable air mesh that morphs to the foot for a sock-like feel. A floating support cage sits like a saddle over the fit-sleeve, cradling the midfoot and adapting to the foot’s size, shape and movement, allowing the shoe to respond to the individual runner’s gait throughout the run.
The PWRGRID+ platform is engineered with PowerGrid™, a Powerfoam material that is integrated with Saucony’s GRID™ technology, creating a system that effectively centers the foot, absorbs impact and distributes pressure. The PWRGRID+ platform’s increased stack heights deliver over 20% more cushioning and 15% more resiliency than PowerGrid construction alone. The result is the most cushioned running experience the brand has ever created.
WHERE TO FIND
All of the performance shoes in the ISO-series for MEN are available at the Saucony concept store located at the 2nd flr of Glorietta 3 in Makati City and specialty retailers: Runnr in Alabang Town Center/Bonifacio High Street/TriNoma, Toby’s Glorietta 2/Mall of Asia, Sports Central Megamall/Mall of Asia, Olympic World Alabang Town Center, major SM Department Stores nationwide, and Robinsons Place Manila Department Store. Women’s shoes will be available 4th quarter 2015.
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