Newest and Biggest Adidas Store Opens in GB3

Wednesday, 15 April 2009  |  News + Promos


I was fortunate enough to be invited to the opening of Adidas’ newest and biggest flagship store at Level 1, Greenbelt 3 yesterday afternoon.  The event was graced by celebrities, athletes, and press people but, I tell you, the stuff in that store was more than enough to get me excited.

Models and celebrities walked down the aisle to show off new apparel and shoes that just made me drool: all the black and yellow running items from apparel to shoes (I’m so into this color combination now.  Don’t ask me why.  Fine. It has a lot to do with a guy named Lance), the new tops in that nice, cool shade of blue, the Supernova in white/blue and the white/yellow running shoes that need no lacing, and of course, my new favorite, anything Stella McCartney.  Aaaah, I could go on and on…


Walking around this sprawling store, I particularly liked the fact that they had displayed running items everywhere, such as a list of races on one wall, a standee quizzing you on what type of runner you are, and gargantuan stickers of Haile posted on the pillars.  These little things made me feel that these people certainly know a lot about running.



Of course, despite the excitement over the goods, I still got starstruck with all the celebs: Chris Tiu, Doug Kramer, Angel Aquino, Karylle and many more.  I got to chat once again with actress and runner Iza Calzado (we first met in the restroom after Happy Run when I mistakenly said “Hi” to her thinking she was a friend due to her familiar face…oops!); I honestly think she’s one of the nicest celebrities I’ve ever met. 

– Oh Chris, why couldn’t you have been born 10 years earlier?  Or should it be 20? –

– Coach Ani de Leon and Coach Jomac can make everything look easy…even modelling! –

– Iza Calzado in Stella McCartney –

I also spotted Mojo Jojo of Good Times with Mo and I just had to go up to him and personally thank him for mentioning TBR Magazine on Magic 89.9 a couple of weeks ago. He said that he and Grace Lee are trying to lose weight this summer so, hopefully, they give running a try.  It was also great to chat with ironwoman Ani de Leon and Coach Jomac about, what else, running!

– I love mojo! –

– with Iza –

Before the event ended, there was a raffle held and it was my good friend JunC’s lucky day as his name was called.  He won a diary…for women!  Er, so I guess it was his wife’s, not his, lucky day.  Still, congrats to Jun!  And, of course, congrats to Adidas!

TBR Magazine: Guess the Cover Runner Winner

Monday, 23 March 2009  |  News + Promos

We’ve got a winner for our Guess The Cover Runner contest!  The winner will get 1 pair of Nike Running shoes plus 1 Gift Certificate from Paul Calvin’s Deli worth P500.  The name was drawn by Little Bull Runner himself at 4:00 p.m.  

And the winner is (drumroll please)…JOMS!


Joms posted SEN. PIA CAYETANO as his entry and he was right.  For those of you who didn’t get a copy yesterday, here’s the cover:


It was fun reading all 128 submissions. Here’s the summary:

Jaymie Pizarro/ TBR, 76
Sen. Pia Cayetano, 20
Leica Carpo, 5
Tweetie de Leon, 5
Joy Rojas, 3
Iza Calzado, 3
Tessa Prieto, 3
Annie Agoncillo, 2
Patrick Concepcion, 2
Amanda Carpo, 1
Francesca Carpo, 1
Annie de Leon, 1
Elma Muros, 1
Lydia De Vega, 1
Nina Huang, 1
Tiffin Parco, 1
Marga Deona, 1
Bald Runner, 1
TOTAL: 128

Thank you to all of you who participated in the contest! There’s still one more chance of winning a pair of Nike Running Shoes. Check out the first page of TBR Magazine.

TBR Magazine is now available at ROX, Bonifacio High Street.  By next week at Second Wind Running Store in QC.  I’ll keep you posted.

Note: Joms is a personal friend, but he was not in any way tipped in advance of the cover runner. (We runners are an honorable and respectable lot, aren’t we?)


Monday, 16 March 2009  |  Bullish Insights


Yes, a MAGAZINE! I’m completely thrilled to finally launch this on Sunday at Condura Run! The only thing I have yet to reveal is the featured runner on our cover (uhm, that’s why it’s just a silhouette for now).

The Bull Runner Magazine is a FREE, quarterly mini-magazine packed with the following information:

  • Special feature on runners with great achievements or contributions in running
  • Articles on training, gear, and nutrition by Coaches or experts in their field
  • New running products
  • Calendar of races and running clinics
  • Directory of running resources such as Coaches, track ovals, ortho-doctors, clinics, shoes and many more!
  • Travel photos of runners running anywhere in the country
  • Special feature of a real runner and his/her personal records
  • Plus: Comic relief from Tergat: the Lone Runner’s comic strip

Even better news, the same info (yes, even the directory) will be available on the soon-to-be-improved The Bull Runner blog.

Come back again tomorrow for details on the online promo.

TBR Surprise

Thursday, 12 March 2009  |  Bullish Insights


Run For Your Life: Manila to Tagaytay

Friday, 6 March 2009  |  Race Announcements


While many of us will use next week to train (or taper?) for the upcoming Condura Half Marathon, the Pinoy Ultra Runners will have a long run next Saturday, March 14. How long? Uhm, just the distance from Manila to Tagaytay.

The beneficiary of this run is the Brain Foundation which aims to help neurosurgical indigent patients. If you wish to help, email or visit their websites:

Pinoy Ultra Runners site

ROX site