- Reebok’s Triple Launch: New FitHub, Brand Mark, and ZSeries Shoes!
Before my obsession with running shoes even started in my 30’s, I was completely enthralled with my first ever pair of lifestyle shoes given to me by an Aunt from the US. It was a pair of high-cut, pastel-colored Reeboks. (Think Punky Brewster if you’re from my generation.) Needless to say, Reebok and I go way, way back. LOL.
A couple of weeks ago, I was invited to the launch of Reebok’s first ever FitHub. It was a well-attended event and sort of a mini reunion among us running bloggers as I saw friends from running that I hadn’t seen for a long time.
It was also nice to know about all the new surprises Reebok has in store for everyone namely: the launch of its new brand mark and its ZSeries collection! Read on!
LAUNCH OF REEBOK FITHUB
Reebok launched the country’s first ever Reebok FitHub Shop-in-Shop at the Royal Sporting House Store, 2nd Level Glorietta 4 Ayala Center Makati. Designed to inspire people to move, to train, to get fit and have fun doing it, the Reebok FitHub offers a new way of thinking about fitness and is THE destination for those dedicated to living a fit lifestyle.
The retail store is inspired by elements found in fitness studios and CrossFit boxes around the country. Like a gym, the environment is raw, creative and innovative with customers being immersed in fitness as soon as they enter the store.
The store will carry pinnacle product from Reebok’s latest collections specifically made for fitness and exclusive to the FitHub. This premium footwear and apparel collection features Reebok’s top-of-the-line technology and materials, allowing for optimal performance and comfort.
REEBOK’S NEW BRAND MARK
As a graphic designer, I was excited to learn about the new brand mark of Reebok: The Reebok Delta symbol. Oh, they call it a “brand mark” instead of a logo because they say it’s not a logo, it’s a symbol, a new way of life. The branding change also coincides with Reebok’s singular focus on fitness.
The new Reebok Delta symbol represents the positive and transformative change that fitness can have on a person’s life. Through the millennia the delta has been a symbol of change and transformation. The Reebok Delta has three distinct parts each representing the changes – physical, mental and social – that occur when people push themselves beyond their perceived limits and embrace an active and challenging life.
And here’s the old Reebok logo on the left with the new Reebok brand mark on the right!
REEBOK ZSERIES COLLECTION
Reebok also unveiled its latest running footwear collection, the Reebok ZSERIES COLLECTION. This unique, natural motion product is inspired by the design of high-performance ZRated tires found on exotic high-end sports cars. Reebok ZSERIES COLLECTION is designed for high speed performance.
According to Reebok, the ZQUICK has the following features:
- It has a unique foam compound and radically sliced geometry similar to that of a high performance tire for ultimate ground contact and a light weight, cushioned and more responsive ride. The underfoot grooves allow the midsole to flex and expand as the foot does, naturally increasing the edges in contact with the ground to allow rapid acceleration and easy control at high speed.
- For additional stability when accelerating in and out of turns, the ZQUICK features a strategically placed NanoWeb upper that keeps the foot supported and centered providing enhanced control and stability so that the runner can move laterally with speed and quickness.
- It has a smooth, nearly seam-free upper for an irritation-free fit
I went home with a Rebook ZRun for testing. I have yet to run in them, but initial impression is that it’s light, well-cushioned, very close to the ground, and it’s more for short, fast runs. Wait for a shoe review from me pretty soon!
The Reebok ZQUICK is available for men and women at the following REEBOK STORES: MEGAMALL, GATEWAY, GALLERIA, EASTWOOD, TRINOMA, FESTIVAL MALL AND ROYAL SPORTING HOUSE.
For more information, visit:www.Reebok.com
* Some photos courtesy of Blas Ople, Titanium Runner
- Must Watch: TBR ULAH Dream Marathon 2014 Video
Finally posting our video of The Bull Runner – Unilab Active Health Dream Marathon 2014 held last February 16, 2014 at Nuvali, Sta. Rosa, Laguna! Enjoy!
Video by Tripleshot Media
- Outbreak in Intramuros: Win a Race Kit!
I don’t know how many times I’ve mentioned this to friends: They should have a race that runs through Intramuros. My idea was an international marathon with the course weaving through the walled city of Intramuros, taking the runners through a historical tour of Manila. To my surprise, just yesterday, I found out there’s an Outbreak Mission in Intramuros! It’s not the marathon I dreamed of, but it’s good enough!
I’m not too familiar with Outbreak events, but I’ve visited their website and it looks pretty exciting. Here’s some more info about the “Mission”:
Zombies will once again invade the metro, this time inside the walls of the majestic Intramuros. Touted as Operation Stronghold, the mission of this Outbreak is to free Dr. Alfonso Adarna from the evil fanatical band of brothers. It’s the familiar fear but with a whole new level of terror presented by the brotherhood, all within the intricate interiors of the famed walled city. It’s an Outbreak like you’ve never seen before!
Anyway, I received a complimentary “access card” today from good ol’ friends from Summit and Nestea, its sponsors, and since I won’t be available to participate in the event which is already this Saturday, April 5, 2014, I thought of giving it away to one lucky reader. If you’re game, read contest rules below.
- Outbreak Intramuros Mission Briefing. -
- Enclosed is your Access Card to participate in the event! How creative is that?! -
One (1) Complimentary Access Card to Outbreak Intramuros, April 5, 2014. For more info about the race, visit their website HERE.
HOW TO JOIN:
1) LIKE TBR on Facebook
2) Follow TBR on Twitter
3) Submit a comment on this post: “I want to join Outbreak Intramuros!” with the following info:
- Your complete name
- Your email address
1) Deadline for submission of entries: THURSDAY, April 3, 2014 at 10:00 a.m.
2) All entries submitted before contest deadline will be eligible to join the raffle conducted by TBR via random.org. 1 winner will win: 1 Outbreak Intramuros Access Card.
3) Only one entry per runner. Submission of more than one entry leads to disqualification.
4) Contest is open to Metro Manila residents only.
5) Winner will be announced on this blogpost and will be advised via email on where to claim the prize.
UPDATE: Congratulations to Julius B. Romero for winning the Access Card to Outbreak Intramuros! To all those who joined, thank you!
- Give Yourself a High Five!
Sometimes I think I’m too hard on myself. Correction, I think I’m hard on myself MOST of the time.
I’m always wondering if I could’ve done better, trained harder, ran faster, done more, said nicer things (and shut my mouth about the negative ones), ate more greens, skipped the chips… Okay, you get the point.
But, today, I got a little reminder from an email from Women’s Health reminding me to give myself a high five for anything that I should be proud of. And, I thought, wait a minute, they’re right. I ain’t doing too bad! I should give myself a pat on the back every now and then.
So, here are five things I think I should give myself a high five for:
1) Getting the kids through another year of school;
2) Adding more speed to my running program for the past 2 weeks;
3) Passing on the Cheetos that keep calling my name whenever I pass the kitchen;
4) Cooking more at home (you must taste my Spinach-Feta Cheese Quinoa! I eat it almost everyday! LOL);
5) Swimming, biking, running, and practicing Bikram Yoga despite this awful heat. (Congrats to all of you out there who are doing the same!)
- Track work is hard enough. It’s even more challenging in the heat. But, you gotta do what you gotta do! -
How about you? What do you think you should give yourself a high five for? Women’s Health believes that you have a lot of things to be proud of and I do too.
HAPPY 5th BIRTHDAY, WOMEN’S HEALTH!
Speaking of Women’s Health, they’re celebrating their 5th birthday in Boracay from April 11 to 13. I’ll be there to join in on the fun. You’re invited too! Drop by if you can!
- Shoe Review: Adizero Adios Boost
I received the Adizero Adios Boost from adidas’ Adrien Semblat a week before I was to bid Manila “adios” (ack, I’m so corny) for Tokyo Marathon. I was itching to road test them, but I didn’t want to experiment with shoes before a marathon and, when I came home with discomfort in my knee, I thought it best to wait for full recovery.
Now that I’m completely healed (yeah baby!), I was able to test the shoes twice on short runs. Here’s what I thought about the Adizero Adios Boost.
LIGHT. Adidas Adios Boost weighs in at 7.8 ounces for a size 9. It’s a long distance racing flat, so it’s not as light as other racing shoes, but definitely lighter than your usual training shoe. You feel fast and nimble in these shoes!
COMFORTABLE RIDE. adidas’ Boost technology, the bubble look in the sole that looks like Styrofoam, is said to provide a runner with continuous energy return. They say the material has been proven to be three times more temperature-resistant than standard EVA material, thus providing a more consistent and comfortable run. I truly felt the cushioning from Boost with every step, especially at the heel, which made for a comfortably bouncy ride. It was just the right amount of cushioning, soft but not too much. It was also responsive without being too stiff.
GREAT FIT. Silly me, on the second time I tested these shoes, I came from a swim and, as I dressed for the run, I realized I didn’t have any socks. I ran sockless in these shoes (like them crazy triathletes! LOL) and they were very comfortable. The molded responsive EVA sockliner is said to provide for an anatomical fit and great step-in comfort and I agree. The heel counter felt snug.
GOOD TRACTION. Most noticeable for me was the midfoot traction on the ground due to use of Continental Rubber for optimal grip. With our crazy weather, this comes in perfect for the rainy season.
BREATHABLE MATERIAL. I enjoyed the breathable mesh on the upper of this shoe.
ATTRACTIVE. The bright orange color? Love it.
MARATHON SHOE? The ads and press material call the Adios Boost a marathon shoe, but I believe they must make it clear that it’s a great marathon shoe for the elite or efficient neutral runner. If you’re like me, a mere mortal runner, you can use this shoe for shorter races. I would use this for a 5k or 10k race or intervals at the track and always with my customized insoles at Intercare.
LACKS STABILITY. I prefer more stability in my shoe. I found this to be a bit on the narrow side which leads to more pronation for me.
NARROW UPPER. I’ve got bunions, suffer from lots of blisters, and I dealt with nightmarish Morton’s Neuroma in the past, so I need shoes that provide ample space for my toes.
PRICEY. Price is on the high side at P7,995.
The adidas Adios Boost is a long distance racing flat for the neutral, efficient runner. If you’re one of the lucky aforementioned ones, then it may be the perfect shoe for you that may just take you to break your new PR due to its lightness, responsiveness, and overall comfort. If you’re like me who needs stability, then use it only for short races.
WHERE TO BUY: Available in various adidas and sports stores nationwide